The top film of the weekend was once again The Hobbit: An Unexpected Journey (review), but it actually took a massive dive from last weekend. The film earned $36 million, or down 59%.
It’s tough to compare this to the previous Lord of the Rings films because they all opened on *this* weekend and had the unbeatable holiday cushion to keep them afloat. Still, the film has $149 million in ten days, or well below the respective ten-day totals of The Two Towers ($168 million) and Return of the King ($190 million) and very much behind where they were at the end of their second weekends (IE – 12 days as they all opened on Wednesdays – $168 million and $200 million respectively).
It’s not bombing, but it’s already proving that it’s not the box office second-coming ala Star Wars Episode One: The Phantom Menace. Come what may, just with this year’s Spider-Man reboot, what was once the biggest franchise of all is now just another large fish swimming in the blockbuster pond.