The announcement had been predicted for weeks in the celebrity pages partly because the 20-year-old reality TV star had embarked on such a prolonged and uncharacteristic media blackout for a member of the wildly popular Kardashian clan.
“My pregnancy was one I chose not to do in front of the world,” she wrote in a post on Instagram announcing her daughter´s birth, which quickly racked up 8.3 million likes.
“I knew my baby would feel every stress and every emotion. So I chose to do it this way for my little life, and our happiness,” she added.
The announcement was followed up with a carefully choreographed social media blitz typical of a family who have turned the broadcasting of their lives — and the endorsing of products — into a hugely lucrative industry.
Jenner published an 11-minute video on YouTube documenting her pregnancy, complete with tearful ultrasounds, plenty of pregnant selfies and cameos from her Kardashian sisters, that notched up more than 17 mil