{"id":11182,"date":"2025-06-21T12:04:01","date_gmt":"2025-06-21T12:04:01","guid":{"rendered":"https:\/\/ipp-news.com\/?p=11182"},"modified":"2025-06-21T12:04:01","modified_gmt":"2025-06-21T12:04:01","slug":"snapchat-acquires-social-calendar-app-saturn-to-strengthen-gen-z-appeal","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=11182","title":{"rendered":"Snapchat acquires social-calendar app &#8216;Saturn&#8217; to strengthen Gen Z appeal"},"content":{"rendered":"<div>Snap Inc. has acquired Saturn, a social calendar app designed for high school and college students.<\/p>\n<p>While financial terms of the deal were not disclosed, Snap said the majority of Saturn\u2019s team \u2014 nearly 30 employees \u2014 will join Snap as part of the acquisition.<\/p>\n<p>The deal, first announced by Engadget, will see Saturn continue to operate as a standalone app, with Snap indicating plans to integrate the startup\u2019s calendaring expertise into Snapchat in \u201cinnovative ways.\u201d<\/p>\n<p>Founded in 2018, Saturn offers a scheduling platform that allows students to manage their school timetables and see what their friends are doing in real time.<\/p>\n<p>Unlike traditional calendar tools, Saturn blends social interaction with practical planning \u2014 letting users share schedules for classes, sports, meetings, and rehearsals to better coordinate daily life.<\/p>\n<p>Snapchat $SNAP has agreed to acquire Saturn, &#8220;a calendar app used at thousands of high schools&#8221; &#8211; Engadget pic.twitter.com\/F1DFcc6Qgi<br \/>\n\u2014 Evan (@StockMKTNewz) June 20, 2025<\/p>\n<p>Snap said Saturn is already used in a large number of US high schools, with support for 80% of them.<\/p>\n<p>The acquisition, Snap added, is part of a broader effort to turn digital connections into real-world interaction \u2014 a focus that has become increasingly central to Snapchat\u2019s strategy.<\/p>\n<p>The deal marks Snap\u2019s latest move to strengthen its ecosystem with tools tailored to Gen Z.<\/p>\n<p>It follows other recent investments in augmented reality, messaging, and app integrations that aim to keep Snapchat relevant in a competitive social media landscape.<\/p>\n<p>Saturn previously raised $44 million in a 2021 funding round led by General Catalyst, Insight Partners, and Coatue, with high-profile backers including Bezos Expeditions, Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi, and actors Ashton Kutcher and Guy Oseary.<\/p>\n<p>Snap has not yet provided a timeline for how or when Saturn\u2019s features will begin appearing in Snapchat.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Snap Inc. has acquired Saturn, a social calendar app designed for high school and college students. While financial terms of the deal were not disclosed, Snap said the majority of Saturn\u2019s team \u2014 nearly 30 employees \u2014 will join Snap as part of the acquisition. The deal, first announced by Engadget, will see Saturn continue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11182","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/11182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11182"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/11182\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}