{"id":11183,"date":"2025-06-21T12:04:01","date_gmt":"2025-06-21T12:04:01","guid":{"rendered":"https:\/\/ipp-news.com\/?p=11183"},"modified":"2025-06-21T12:04:01","modified_gmt":"2025-06-21T12:04:01","slug":"intel-to-layoff-20-factory-workers-outsource-marketing-to-ai-and-accenture","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=11183","title":{"rendered":"Intel to layoff 20% factory workers, outsource marketing to AI and Accenture"},"content":{"rendered":"<div>Intel has announced plans to outsource large parts of its global marketing operations to Accenture, supported by artificial intelligence tools, as new CEO Lip-Bu Tan accelerates cost-cutting efforts and restructuring at the struggling chipmaker.<\/p>\n<p>The move, confirmed by Intel on June 20, will lead to substantial job losses across its marketing teams.<\/p>\n<p>While the company has not disclosed exact figures, it has begun informing employees that they may be laid off by 11 July.<\/p>\n<p>The announcement follows earlier warnings by Tan that major workforce reductions were imminent.<\/p>\n<p>Intel said it believes Accenture, using artificial intelligence, will do a better job connecting with customers. It says it will tell most marketing employees by July 11 whether it plans to lay them off.https:\/\/t.co\/ffN1h1OZ8Y<br \/>\n\u2014 Going Concern (@going_concern) June 21, 2025<\/p>\n<p>\u201cAs we announced earlier this year, we are taking steps to become a leaner, faster and more efficient company,\u201d Intel said in a statement\u00a0in April. \u201cAccenture is a longtime partner and trusted leader in these areas and we look forward to expanding our work together.\u201d<\/p>\n<p>The company\u2019s internal memo to employees acknowledged that \u201csignificant changes to team structures\u201d were coming, and that only \u201clean teams\u201d would remain in-house.<\/p>\n<p>It also raised the possibility of workers being asked to train their Accenture replacements during the transition.<\/p>\n<p>Intel cited feedback that its decision-making has been slow, programmes overly complex, and that competitors have moved faster in adapting to market demands.<\/p>\n<p>By partnering with Accenture and deploying AI, the company hopes to streamline processes, reduce costs, and enhance customer engagement.<\/p>\n<p>The changes are part of a broader transformation under Tan, who became Intel\u2019s CEO in March.<\/p>\n<p>A semiconductor veteran but an outsider at Intel, he has moved swiftly to reshape the company\u2019s operations.<\/p>\n<p>This includes plans to eliminate management layers and cut thousands of manufacturing jobs, potentially affecting 20% of staff in some units.<\/p>\n<p>Intel will lay off 15% to 20% of its factory workers, memo says#MacroEdge<br \/>\n\u2014 MacroEdge (@MacroEdgeRes) June 17, 2025<\/p>\n<p>Intel has struggled in recent years with declining market share in PCs and data centres, as well as missing out on the AI chip boom dominated by rivals.<\/p>\n<p>Its revenue has fallen by a third, and the firm is currently operating at a loss.<\/p>\n<p>The shift to outsourcing core marketing functions signals a high-stakes bet that AI and external contractors can deliver more efficient results \u2014 and that traditional roles in corporate marketing may increasingly be handled by machines.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Intel has announced plans to outsource large parts of its global marketing operations to Accenture, supported by artificial intelligence tools, as new CEO Lip-Bu Tan accelerates cost-cutting efforts and restructuring at the struggling chipmaker. The move, confirmed by Intel on June 20, will lead to substantial job losses across its marketing teams. While the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11183","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/11183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11183"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/11183\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}