{"id":21869,"date":"2025-10-04T09:04:16","date_gmt":"2025-10-04T09:04:16","guid":{"rendered":"https:\/\/ipp-news.com\/?p=21869"},"modified":"2025-10-04T09:04:16","modified_gmt":"2025-10-04T09:04:16","slug":"openai-unveils-copyright-controls-as-disney-rejects-sora-app","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=21869","title":{"rendered":"OpenAI unveils copyright controls as Disney rejects Sora app"},"content":{"rendered":"<div>ChatGPT creator\u00a0OpenAI\u00a0will soon introduce\u00a0controls allowing the owners of\u00a0content\u00a0rights to dictate how their characters are used in its\u00a0AI\u00a0video-generating tool\u00a0Sora\u00a0and\u00a0plans\u00a0to share revenue with those who permit such use.<\/p>\n<p>The artificial intelligence company will give rights holders &#8220;more granular\u00a0control\u00a0over generation of characters,&#8221; Chief Executive Sam Altman posted on his blog on Friday.<\/p>\n<p>Altman said options for copyright owners, such as television and movie studios, will include being able to block the use of their characters.<\/p>\n<p>Scrutiny is growing over\u00a0AI-generated\u00a0content\u00a0and its impact on intellectual property rights, as companies navigate how to balance innovation with fair compensation for creators.<\/p>\n<p>OpenAI launched Sora\u00a0this week as a standalone\u00a0app, initially available in the United States and Canada.\u00a0Videos in the\u00a0app\u00a0can be up to 10 seconds long.<\/p>\n<p>The\u00a0app, which swiftly rose in popularity, lets users create and share\u00a0AI\u00a0videos that can be spun from copyrighted\u00a0content\u00a0and shared to social media-like streams.<\/p>\n<p>Its copyright policy is expected to stir tensions in Hollywood. At least one major studio, Disney (DIS.N), has opted out of having their material\u00a0appear in the\u00a0app, people familiar with the matter have told Reuters.<\/p>\n<p>OpenAI\u00a0also\u00a0plans\u00a0to introduce a revenue-sharing model for copyright holders who permit their characters to be generated by users, Altman wrote.<\/p>\n<p>He said users are creating significantly more\u00a0video\u00a0content\u00a0than expected, often for niche audiences, prompting the need for a\u00a0monetization\u00a0strategy.<\/p>\n<p>Altman acknowledged that the revenue-sharing framework &#8220;will take some trial and error to figure out,&#8221; but said implementation would begin soon as\u00a0OpenAI\u00a0intends to test various\u00a0approaches within\u00a0Sora, before rolling out a consistent model across its broader product suite.<\/p>\n<p>Microsoft-backed (MSFT.O) OpenAI\u00a0launched a\u00a0Sora\u00a0model for public use last year, expanding its foray into multimodal\u00a0AI\u00a0technologies and competing with similar text-to-video\u00a0tools from Meta (META.O) and Alphabet&#8217;s (GOOGL.O) Google.<\/p>\n<p>Meta recently unveiled Vibes, a platform where users can create and share short-form,\u00a0AI-generated\u00a0videos.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT creator\u00a0OpenAI\u00a0will soon introduce\u00a0controls allowing the owners of\u00a0content\u00a0rights to dictate how their characters are used in its\u00a0AI\u00a0video-generating tool\u00a0Sora\u00a0and\u00a0plans\u00a0to share revenue with those who permit such use. The artificial intelligence company will give rights holders &#8220;more granular\u00a0control\u00a0over generation of characters,&#8221; Chief Executive Sam Altman posted on his blog on Friday. Altman said options for copyright owners, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-21869","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/21869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21869"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/21869\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}