{"id":27543,"date":"2025-11-15T12:04:03","date_gmt":"2025-11-15T12:04:03","guid":{"rendered":"https:\/\/ipp-news.com\/?p=27543"},"modified":"2025-11-15T12:04:03","modified_gmt":"2025-11-15T12:04:03","slug":"lux-style-awards-set-to-return-to-karachi","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=27543","title":{"rendered":"Lux Style Awards set to return to Karachi"},"content":{"rendered":"<div>Lux Style Awards is gearing to return to a physical stage in Karachi in December. This year\u2019s ceremony theme, Mirror the Magic\u00a0promises new collaborations, a renewed vision and an event that celebrates \u201cPakistan\u2019s creative spirit\u201d for the world to see, according to a press release issued on Friday.\u00a0<\/p>\n<p>This will be the award show\u2019s proper comeback after being halted twice. In 2020, the LSAs opted out as the Covid-19 pandemic staggered global events. Unilever instead donated the ceremony\u2019s budget to the Akhuwat Foundation to support fashion industry workers affected by lockdown closure. The brand later acknowledged the winners of the 19th edition online. Then, in 2025, the awards were disrupted again, following heightened India\u2013Pakistan tensions in May. The winners of the 23rd Lux Style Awards were announced digitally again, with no formal ceremony. \u00a0<\/p>\n<p>This year, the LSAs are introducing a new award category dedicated to digital content creators, to honour a space that has grown considerably after the lockdown. \u201cAs an audience-driven platform, the 24th Lux Style Awards introduced this category to acknowledge their growing impact on the creative economy and their role in shaping the future of storytelling,\u201d said Samir Sultan, general manager of Personal Care, Unilever Pakistan.<\/p>\n<p>The show is aiming for \u201cinfused collaborations between real and reel achievers,\u201d a phrase that likely points towards influencer crossovers and pop culture mash-ups.\u00a0<\/p>\n<p>The organisers promise a broader reach this year, with nominations to be announced in the following weeks.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lux Style Awards is gearing to return to a physical stage in Karachi in December. This year\u2019s ceremony theme, Mirror the Magic\u00a0promises new collaborations, a renewed vision and an event that celebrates \u201cPakistan\u2019s creative spirit\u201d for the world to see, according to a press release issued on Friday.\u00a0 This will be the award show\u2019s proper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-27543","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/27543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27543"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/27543\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}