{"id":28493,"date":"2025-11-22T18:04:08","date_gmt":"2025-11-22T18:04:08","guid":{"rendered":"https:\/\/ipp-news.com\/?p=28493"},"modified":"2025-11-22T18:04:08","modified_gmt":"2025-11-22T18:04:08","slug":"raising-a-child-is-not-an-easy-task-says-actor-sanam-saeed","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=28493","title":{"rendered":"\u201cRaising a child is not an easy task,\u201d says actor Sanam Saeed"},"content":{"rendered":"<div>UNICEF has launched a new early childhood development initiative, Bachpan Bemisaal, in collaboration with musician Bilal Maqsood. The four-part series, created under UNICEF\u2019s Pakkay Dost banner, uses music, storytelling and educational entertainment to promote Early Childhood Development (ECD).<\/p>\n<p>The programme highlights the foundational role of love, nutrition, hygiene, play and early stimulation in a child\u2019s healthy cognitive and physical growth.<\/p>\n<p>At the launch event, Bilal Maqsood said the project aims to spark \u201cpositive change in societal attitudes.\u201d \u201cEvery child deserves love, play and attention. If we provide these in the earliest years, the impact lasts for generations,\u201d he said.<\/p>\n<p>Actor Sanam Saeed, speaking to The Express Tribune, said the initiative fills a long-standing void in Pakistan\u2019s children\u2019s content landscape. \u201cThis step is absolutely the right one. \u2018Pakkay Dost\u2019 is a platform where children are being educated through entertainment,\u201d she said.<\/p>\n<p>She emphasised that accessible content becomes crucial when parents are balancing demanding routines. \u201cThere has always been a need for quality children\u2019s content. I used to watch Sesame Street myself. Parents are often busy with work or household responsibilities, and raising a child is not an easy thing. So whenever tools and educational programmes are available, they help children develop better, shape their personalities, and prepare them to become responsible adults in the future.\u201d<\/p>\n<p>Saeed added that such content also helps parents keep children meaningfully engaged at home. \u201cProgrammes like \u2018Pakkay Dost\u2019 give parents new ideas and make their lives easier\u2026 Education includes science, music, emotions, manners and culture and children need to learn all of this,\u201d she said.<\/p>\n<p>Actor Ayaz Khan echoed the need for quality local programming and called attention to the lack of culturally relevant material on television. \u201cChildren are watching material that isn\u2019t part of our culture. Parents are busy, and children spend the whole day in front of screens,\u201d he said. Urging broadcasters to act, he added, \u201cFor God\u2019s sake, air at least some programmes for children on TV. Apart from dramas, nothing else is shown,\u00a0everything has been ruined.\u201d<\/p>\n<p>UNICEF Pakistan\u2019s ECD Manager, Dr Saba Shuja, called early childhood development the country\u2019s \u201csmartest investment.\u201d &#8220;Children who receive care, nutrition and sensory stimulation in their earliest years grow up healthier, learn better and contribute more positively to society,\u201d she said.<\/p>\n<p>She added that the Bachpan Bemisaal series is designed to address the widening gap in children\u2019s content and to provide parents, caregivers and communities with simple, accessible tools to support early learning.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>UNICEF has launched a new early childhood development initiative, Bachpan Bemisaal, in collaboration with musician Bilal Maqsood. The four-part series, created under UNICEF\u2019s Pakkay Dost banner, uses music, storytelling and educational entertainment to promote Early Childhood Development (ECD). The programme highlights the foundational role of love, nutrition, hygiene, play and early stimulation in a child\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-28493","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/28493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28493"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/28493\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}