{"id":3029,"date":"2025-04-07T12:02:38","date_gmt":"2025-04-07T12:02:38","guid":{"rendered":"https:\/\/ipp-news.com\/?p=3029"},"modified":"2025-04-07T12:02:38","modified_gmt":"2025-04-07T12:02:38","slug":"artists-launch-blockchain-tool-to-defend-creative-ownership-from-ai","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=3029","title":{"rendered":"Artists launch blockchain tool to defend creative ownership from AI"},"content":{"rendered":"<div>A pair of artists have launched a new app aimed at helping creators secure their work against the growing reach of artificial intelligence, as concerns mount over AI\u2019s use of human-generated content.<\/p>\n<p>The app, named ARK, was developed by screenwriter Ed Bennett-Coles and songwriter Jamie Hartman. It uses blockchain technology to log creative ownership from concept to completion, offering a decentralised safeguard for writers, musicians, and other creators.<\/p>\n<p>\u201cAI is coming in and taking jobs,\u201d Hartman told AFP. \u201cThis is our work. It\u2019s human. And we decide what it\u2019s worth.\u201d<\/p>\n<p>The platform allows users to register demos, scripts or any creative file, with additional features like biometric verification, NDAs, and blockchain time stamps designed to help prove ownership. It also enables collaborators to track their contributions in real time.<\/p>\n<p>Bennett-Coles said the idea was born from his \u201ccareer death moment\u201d after reading about AI\u2019s first attempt at screenwriting back in 2008. Now, nearly two decades later, ARK aims to offer a solution by \u201cring-fencing\u201d the creative process.<\/p>\n<p>The app, set for a full launch in summer 2025, has secured investment from Claritas Capital and partnered with performing rights organisation BMI.<\/p>\n<p>Its creators hope it will stand up in court as legal proof of authorship via blockchain-backed \u201csmart contracts\u201d.<\/p>\n<p>\u201cCopyright is a good principle\u2014if you can prove it,\u201d Hartman said. \u201cWhy not update how that\u2019s done?\u201d<\/p>\n<p>The initiative reflects growing unease in the creative sector over AI\u2019s rapid adoption and its potential to undercut traditional forms of artistic labour.<\/p>\n<p>\u201cGrowth for growth\u2019s sake is the philosophy of the cancer cell,\u201d Bennett-Coles said, adding that AI often dismisses the value of the creative journey.<\/p>\n<p>The developers argue ARK is not just a tool, but a necessary defence mechanism for creators in the digital age.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A pair of artists have launched a new app aimed at helping creators secure their work against the growing reach of artificial intelligence, as concerns mount over AI\u2019s use of human-generated content. The app, named ARK, was developed by screenwriter Ed Bennett-Coles and songwriter Jamie Hartman. It uses blockchain technology to log creative ownership from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3029","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/3029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3029"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/3029\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}