{"id":4578,"date":"2025-04-21T09:04:24","date_gmt":"2025-04-21T09:04:24","guid":{"rendered":"https:\/\/ipp-news.com\/?p=4578"},"modified":"2025-04-21T09:04:24","modified_gmt":"2025-04-21T09:04:24","slug":"netflix-is-setting-its-sights-on-video-podcasts-in-push-to-expand-content","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=4578","title":{"rendered":"Netflix is setting its sights on video podcasts in push to expand content"},"content":{"rendered":"<div>Netflix is exploring a bold new frontier: video podcasts.<\/p>\n<p>As audiences increasingly tune into shows they can watch, not just listen to, the streaming giant is keen to join the movement.<\/p>\n<p>According to Business Insider, Netflix co-CEO Ted Sarandos hinted at this potential shift during the company\u2019s Q1 earnings call.<\/p>\n<p>\u201cAs the popularity of video podcasts grows, I suspect you\u2019ll see some of them find their way to Netflix,\u201d he said, adding that \u201cthe lines are getting blurry\u201d between traditional talk shows and the podcast format.<\/p>\n<p>In 2025, video is king. More podcast fans than ever are choosing platforms like YouTube over audio-first services.<\/p>\n<p>Recent data from Edison Podcast Metrics reveals YouTube now pulls in 31% of weekly podcast listeners in the US, compared to Spotify\u2019s 27% and Apple\u2019s 15%.<\/p>\n<p>Nearly half of podcast fans are even watching on Smart TVs. In fact, YouTube accounted for 9.7% of all TV viewing in March\u2014edging past Netflix\u2019s 8.1%.<\/p>\n<p>Despite this, Sarandos remains confident in Netflix\u2019s edge.\u00a0<\/p>\n<p>Speaking to The Hollywood Reporter, he said the platform continues to be the \u201cbest place for premium content, as defined by fans.\u201d<\/p>\n<p>Netflix has already dipped into podcast-adjacent territory with shows like Kill Tony by conservative comedian Tony Hinchcliffe, and content from children\u2019s favourite Ms. Rachel.<\/p>\n<p>But the company wants more. \u201cWe\u2019re looking for the next generation of great creators, and we\u2019re looking everywhere, not just in film schools and certainly not just in Hollywood,\u201d Sarandos said.<\/p>\n<p>He also stressed Netflix\u2019s potential to scale creator-led content. \u201cYou know, the question that\u2019s out there is, is it premium? Well, some of it is, and we believe we have the best monetisation model on the planet for premium storytelling,\u201d he said. \u201cI think we could help those creators reach an audience. Our model can also support more ambitious efforts for them, could help derisk them, unlike the kind of typical [user generated content] models.\u201d<\/p>\n<p>In a world where Netflix is creeping into YouTube\u2019s territory, Instagram\u2019s becoming TikTok, and X is\u2026 still figuring it out, one thing is clear: no platform wants to stay in its lane anymore.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Netflix is exploring a bold new frontier: video podcasts. As audiences increasingly tune into shows they can watch, not just listen to, the streaming giant is keen to join the movement. According to Business Insider, Netflix co-CEO Ted Sarandos hinted at this potential shift during the company\u2019s Q1 earnings call. \u201cAs the popularity of video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4578","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/4578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4578"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/4578\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}