{"id":47357,"date":"2026-04-12T09:04:36","date_gmt":"2026-04-12T09:04:36","guid":{"rendered":"https:\/\/ipp-news.com\/?p=47357"},"modified":"2026-04-12T09:04:36","modified_gmt":"2026-04-12T09:04:36","slug":"hailey-justin-bieber-launch-skincare-collab-with-coachella-pop-up","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=47357","title":{"rendered":"Hailey, Justin Bieber launch skincare collab with Coachella pop-up"},"content":{"rendered":"<div>Hailey Bieber has officially launched her first-ever collaboration with her husband, Justin Bieber, titled \u201cSpotwear: Rhode x the Biebers\u201d, debuting with a pop-up at the Coachella music festival.<\/p>\n<p>Set to release on April 13, 2026, this marks the couple\u2019s first joint venture since Hailey introduced her skincare brand Rhode in June 2022. The brand initially launched with products like lip peptide treatments and barrier restore creams, quickly gaining popularity for its minimalist aesthetic and \u201cclean girl\u201d image.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>View this post on Instagram<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The Biebers announced the collaboration on Instagram through a series of casual selfies, showcasing their new eye and pimple patches. Fans reacted enthusiastically, while influencers began sharing pre-launch PR packages featuring the products.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>View this post on Instagram<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The PR kits stood out for their playful presentation, including oversized mushroom-shaped packaging and products\u00a0 alongside a caramelised banana lip peptide treatment.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>View this post on Instagram<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Over Coachella weekend, the star couple brought the collaboration to life with an interactive pop-up experience. The launch coincided with Justin Bieber\u2019s highly anticipated return to the stage, marking his first performance in four years. Fans have even dubbed the weekend \u201cBieberchella,\u201d with speculation that the singer may perform classic hits from his earlier albums.<\/p>\n<p>The Rhode pop-up featured a range of engaging activities, including an on-theme arcade game,\u00a0balloon-popping station, and a drink bar serving banana-inspired coffee tied to the peptide product. Hailey also collaborated with friend and model Kendall Jenner\u2019s 818 Tequila, which hosted its own pop-up at the event.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>View this post on Instagram<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Fans were seen lining up for photos with Hailey, affectionately calling her \u201cOur First Lady of Coachella.\u201d praising her for her warm interactions and appreciation for supporters.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber has officially launched her first-ever collaboration with her husband, Justin Bieber, titled \u201cSpotwear: Rhode x the Biebers\u201d, debuting with a pop-up at the Coachella music festival. Set to release on April 13, 2026, this marks the couple\u2019s first joint venture since Hailey introduced her skincare brand Rhode in June 2022. The brand initially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-47357","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/47357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47357"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/47357\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}