{"id":48571,"date":"2026-04-21T09:04:32","date_gmt":"2026-04-21T09:04:32","guid":{"rendered":"https:\/\/ipp-news.com\/?p=48571"},"modified":"2026-04-21T09:04:32","modified_gmt":"2026-04-21T09:04:32","slug":"koreas-big-4-labels-join-forces-for-k-pop-festival-to-rival-coachella","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=48571","title":{"rendered":"Korea&#8217;s &#8216;Big 4&#8217; labels join forces for K-pop festival to rival Coachella"},"content":{"rendered":"<div>K-pop may be getting its own version of Coachella, following news that Korea\u2019s \u201cBig 4\u201d labels \u2014 HYBE, SM Entertainment, JYP Entertainment and YG Entertainment \u2014\u00a0are collaborating on a massive global K-pop festival called &#8220;Fanomenon&#8221;.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>View this post on Instagram<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The four companies are expected to hold equal stakes in the joint venture, which aims to celebrate Korean artists. The event\u00a0intends to showcase Korean pop culture on a scale similar to the iconic American music festival, Coachella.<\/p>\n<p>The name &#8220;Fanomenon&#8221;, meaning &#8220;a phenomenon created by fans&#8221;, was unveiled in 2025 by Park Jin-young, founder of JYP Entertainment and a key figure in the project. The festival could launch in South Korea in 2027, with possible international editions beginning 2028.<\/p>\n<p>The event is expected to not only include performances by K-pop artists but also broader elements of Korean culture, suggesting &#8220;Fanomenon&#8221; will move beyond music.<\/p>\n<p>Government support for the festival is still under discussion and could play a significant role in boosting the creative sector. There are also reports that the event may potentially be organised in coordination with Korea\u2019s Fair Trade Commission.\u00a0<\/p>\n<p>The initiative reportedly follows comments from President Lee Jae-myung encouraging further promotion of the K-pop industry, with Park Jin-young\u00a0set to help expand its global reach.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>K-pop may be getting its own version of Coachella, following news that Korea\u2019s \u201cBig 4\u201d labels \u2014 HYBE, SM Entertainment, JYP Entertainment and YG Entertainment \u2014\u00a0are collaborating on a massive global K-pop festival called &#8220;Fanomenon&#8221;. \u00a0 \u00a0 \u00a0 \u00a0 View this post on Instagram \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-48571","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/48571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48571"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/48571\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}