{"id":7485,"date":"2025-05-16T09:04:20","date_gmt":"2025-05-16T09:04:20","guid":{"rendered":"https:\/\/ipp-news.com\/?p=7485"},"modified":"2025-05-16T09:04:20","modified_gmt":"2025-05-16T09:04:20","slug":"alphabets-google-one-hits-150-million-subscriptions-amid-shift-to-ai-powered-services","status":"publish","type":"post","link":"https:\/\/ipp-news.com\/?p=7485","title":{"rendered":"Alphabet&#8217;s Google One hits 150 million subscriptions amid shift to AI-powered services"},"content":{"rendered":"<div>Alphabet&#8217;s Google One service has surpassed 150 million subscribers, the company told to the media, marking a major leap in its shift toward subscription revenue as it faces rising pressure from AI competitors.<\/p>\n<p>The milestone reflects a 50% jump in subscribers since February 2024, when Google One reached 100 million users.<\/p>\n<p>That same month, Google launched a $19.99-a-month premium tier offering exclusive artificial intelligence features.<\/p>\n<p>The AI-powered plan has already attracted &#8220;millions&#8221; of users, said Shimrit Ben-Yair, a Google vice president overseeing the service.<\/p>\n<p>Google One continues to offer cheaper storage-only plans, but the AI tier marks Alphabet\u2019s clearest effort yet to monetise its artificial intelligence tools directly.<\/p>\n<p>Subscriptions are playing a growing role in Alphabet\u2019s strategy to reduce reliance on advertising, which generated over 75% of its $350 billion revenue in 2024.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>View this post on Instagram<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>A post shared by Google (@google)<\/p>\n<p>The success of Google One comes as Alphabet confronts a shift in consumer behaviour.<\/p>\n<p>AI chatbots like OpenAI\u2019s ChatGPT and Google\u2019s own Gemini are beginning to alter how users search for information\u2014threatening Google&#8217;s dominance in online search.<\/p>\n<p>In a recent court testimony, an Apple executive confirmed that searches on Safari declined for the first time, partly due to AI tools.<\/p>\n<p>Apple is developing its own AI search options, intensifying the competitive threat to Alphabet.<\/p>\n<p>Alphabet lost $150 billion in market value after the testimony.<\/p>\n<p>Unlike traditional search, AI platforms currently lack a clear model for advertising. Many tech companies, including Alphabet, are now leaning into subscription or usage-based pricing models.<\/p>\n<p>CEO Sundar Pichai addressed monetisation during a February earnings call. \u201cJust like you\u2019ve seen with YouTube, we\u2019ll give people options over time,\u201d he said. \u201cFor this year, I think you\u2019ll see us be focused on the subscription direction.\u201d<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alphabet&#8217;s Google One service has surpassed 150 million subscribers, the company told to the media, marking a major leap in its shift toward subscription revenue as it faces rising pressure from AI competitors. The milestone reflects a 50% jump in subscribers since February 2024, when Google One reached 100 million users. That same month, Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7485","post","type-post","status-publish","format-standard","hentry","category-english-news"],"_links":{"self":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/7485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7485"}],"version-history":[{"count":0,"href":"https:\/\/ipp-news.com\/index.php?rest_route=\/wp\/v2\/posts\/7485\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipp-news.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}