According to the report, there are 1.2 million vape users across the country, though only 17% of Pakistanis have heard of electronic cigarettes or vaping, with awareness significantly higher in urban areas (26%) than in rural regions (12%). Out of those that said yes, 26% were classified as wealthy, 24% as middle class and 10% as poor.
{{pdf}}
The survey says that 60% of respondents report having no personal connection to vaping, either through use or by knowing someone who uses e-cigarettes.
It also shows a gender divide, with men (10%) more likely to self-report using vaping products than women (7%). Age also plays a significant role, with the younger demographic (under 30 years old) showing more awareness compared to older age groups.
When it comes to health perceptions, around 71% believe that vaping could harm others like cigarettes could, urban areas (87%) and men (71%) showing greater concern. 43% of respondents believe vaping is more harmful than regular cigarettes, while 28% thought traditional cigarettes are worse. 14% see both as equally harmful.
As for youth interest in vaping, the survey points to fashion and peer pressure as the main reasons for its popularity, with 41% citing “fashion/style” and 25% attributing it to “peer pressure”.
On the topic of chewing tobacco, awareness is also limited, with only 20% of Pakistanis reporting familiarity with products like zarda and snus. Among the youth, flavoured tobacco products are believed to attract more attention, especially in urban areas (66%).