These posts, which have gone viral amid ongoing US tariff increases, showcase how much it actually costs to manufacture items such as Hermès Birkin bags, Lululemon leggings, and Tide Pods-style laundry capsules.
Known informally online as “Trade War TikTok,” the trend features factory tours, cost breakdowns, and direct purchasing advice. Some creators suggest ways to avoid traditional markups and new tariffs by ordering directly from manufacturers through platforms like Taobao or via direct messaging on WeChat and WhatsApp.
The videos often come from sourcing agents or OEM factories that also manufacture products for major Western brands. In some cases, they claim the only distinction between branded and unbranded products is the label.
One clip asserts that a US$38,000 Birkin bag costs about US$1,000 to produce. Another highlights leggings from the same line as those sold by Lululemon for US$100, available for around US$5–6 when bought direct.
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The surge in content comes as the United States ends its de minimis exemption for goods from China and Hong Kong, meaning all imports will now face duties regardless of value. This could result in tariffs of up to 145% on affected products.
Smaller businesses, particularly those relying on Chinese fulfilment, have raised concerns over increased operational costs and compliance requirements. Larger brands like Nike, which depend heavily on Chinese and Southeast Asian supply chains, are also reassessing their strategies.
For consumers, the impact is immediate—higher retail prices and renewed interest in supply chain transparency and cost-saving alternatives.