The moment quickly drew speculation due to its timing—coming just after Justin Bieber faced backlash over a comment on Hailey’s Vogue cover.
The official Rhode account posted, “We’re beyond excited to share that Rhode’s collection of curated skincare and hybrid makeup is coming to Sephora this fall,”.
Photo: Reddit
Gomez, who has previously been linked to reported tensions with Hailey, also reposted a message on Instagram, that said, “You know who you are and I’m cheering you on.” The gesture, while indirect, was viewed by some followers as a subtle sign of support.
Photo: Instagram
This comes as Justin Bieber faces criticism for his original Instagram caption celebrating his wife, Hailey’s Vogue cover, in which he recalled a past argument where he said she would “never be on the cover of Vogue.” The comment, since edited, was seen by many as ill-timed and self-focused.
Gomez and Justin Bieber dated on and off for nearly a decade, making their relationship one of the most high-profile romances in pop culture. Their final split came in 2018—the same year Bieber married Hailey.
Earlier reports claimed that Gomez allegedly blocked Rhode’s initial entry into Sephora to limit competition with Rare Beauty, her own cosmetics brand.