“Drew House doesn’t represent me or my family or life,” Bieber continued, urging fans not to spend money on the brand if they supported him personally. The post followed an earlier AI-generated video he shared, which depicted a symbolic gesture—Bieber lighting a house full of Drew House merchandise on fire before walking away to join his wife Hailey Bieber and their infant son, Jack Blues.
Bieber’s abrupt exit from the brand came just a day after he was filmed lashing out at paparazzi in Palm Springs. In the TMZ-obtained video, the 31-year-old singer confronted photographers outside a coffee shop, accusing them of caring only about money and not “human beings.” He also physically blocked someone’s phone from filming.
The former teen star, who is in town ahead of the Coachella festival, has sparked concern among fans in recent months. In March, he deactivated his Instagram following a worrying livestream where his eyes appeared droopy. When his account was reactivated, some speculated about marital issues after Hailey Bieber appeared to unfollow him—a move she later called a “glitch” on TikTok.
In a March 22 Instagram post, Bieber acknowledged dealing with “anger issues,” writing, “I got anger issues too, but I wanna grow and not react so much.”
No official comment has been issued by Bieber’s representatives regarding his departure from Drew House or the recent incidents. The singer has yet to clarify what led to the sudden disassociation from the brand.