The Puerto Rican artist kicked off the week by winning the Grammy Award for Best Album last Sunday, further cementing his status as one of the world’s most influential music stars. The momentum continued with his widely watched halftime show performance later in the week, which sparked renewed global interest in his music.
According to Spotify data, listeners in Pakistan significantly increased streaming of several of Bad Bunny’s tracks after the performance. The songs that recorded the highest spikes include “BAILE INOLVIDABLE,” which saw a 4300% increase in streams, followed by “DtMF” at 3850%, “EoO” at 3000%, “Tití Me Preguntó” at 1900%, and “NUEVAYoL” at 1675%.
The sharp rise highlights the growing influence of international Latin music among Pakistani listeners, particularly following major global performances that drive discovery and streaming trends across markets.
El Último Tour Del Mundo (2020), Bad Bunny’s third solo album, became the first all-Spanish language album to top the Billboard 200, while its lead single, “Dakiti”, reached the top ten of the Hot 100. His fourth solo album, Un Verano Sin Ti (2022), spent 13 weeks atop the Billboard 200, was named the best-performing album of the year, and became the first Spanish-language album to be nominated for the Grammy Award for Album of the Year. He followed it with the Billboard 200 number-one albums Nadie Sabe Lo Que Va a Pasar Mañana (2023) and Debí Tirar Más Fotos (2025); the latter became the first Spanish-language album to win the Grammy Award for Album of the Year. He headlined the Super Bowl LX halftime show in 2026.
His accolades include six Grammy Awards, seventeen Latin Grammy Awards, eight Billboard Music Awards, and thirteen Lo Nuestro Awards. He was crowned Artist of the Year by Billboard in 2022 and 2025. He was the most-streamed artist on Spotify from 2020 to 2022 and 2025; he was second in 2023 and third in 2024. Outside of music, he occasionally performs in professional wrestling. Bad Bunny began making appearances on WWE programming in 2021 and made his in-ring debut at WrestleMania 37. He is a one-time WWE 24/7 Champion and has wrestled at the 2022 Royal Rumble and the 2023 Backlash pay-per-view events. Bad Bunny has also starred in multiple films, including Bullet Train (2022), Cassandro (2023), Caught Stealing (2025), and Happy Gilmore 2 (2025).