The average Pakistani household has spent the better part of two years absorbing the shocks of an IMF-mandated economic stabilisation programme that warrants higher taxes, reduced subsidies and a devalued currency. In simple terms, this means higher costs for ordinary citizens. Therefore, an already precarious situation has been compounded by external shocks. The ongoing conflict involving the Middle East has disrupted oil supply routes, forcing Pakistan to once again pass on the share of its burden on to an average middle-class household.
And then comes Eid. Traditionally, Eid markets have been a barometer of public mood. The markets begin reflecting people’s eagerness to celebrate quite early in the month of Ramzan. This year, however, anecdotal reports from shopkeepers suggest a noticeable hesitation. While people can be seen in the markets, not many are buying. And this is a direct consequence of our consistent price pressures.
Overenthusiastic shopping for Eid may seem like an unnecessary indulgence when people are struggling to put food on the table. But reducing celebration to a luxury ignores its deeper social value. Eid shopping is a shared cultural moment that fosters belonging as well as dignity. Every parent deserves to experience the joy of bringing new clothes for their kids. But gradually, and especially this year, we seem to be losing the charm of celebrations and festivities under the financial pressures of daily life.