The 25-year-old, known for her controversial career in adult entertainment, unveiled the new sponsorship deal in a post on her Instagram. The football team, which plays in the St Piran League, Division 2 East, adopted a fresh blue uniform with Bonnie Blue’s name and logo prominently displayed across the front.
Calstock FC, a 17-man squad that describes itself as “a drinking team with a football problem,” shared their excitement about the partnership, claiming it reflects their commitment to boldness and individuality both on and off the pitch. The kit now features the phrase “Up The Bonnie Blue Bees” along the hem of the shirts.
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The announcement quickly gained traction, amassing over 880,000 views on Instagram, sparking a wide range of reactions. While some fans expressed their displeasure, calling the collaboration “embarrassing,” the club defended their decision. In response to criticism, Calstock FC stated, “Each to their own opinion… as a small local club, we are proud to be sponsored by her.” The club also assured that the wives and girlfriends of players would continue to support the team.
Bonnie Blue, whose real name is Tia Emma Billinger, has made headlines for her provocative actions in the adult entertainment industry, including claiming to have copulated over 1,000 men in a single day. Her career has stirred controversy, and she was recently banned from attending a Nottingham Forest football match after offering to entertain fans.
The new sponsorship deal has raised eyebrows but also generated significant attention, with many intrigued by the intersection of adult entertainment and grassroots sports.