Instead of billboards and ballrooms, the channel has taken to the streets of Karachi and Lahore, DSNG van in tow, inviting locals to share their most colourful, hilarious, and heartfelt tales. This isn’t a red carpet or a press conference — it’s chai with strangers who feel like family, the friendly feud over who parks where, whispered romances, unspoken alliances, and the way everyone rallies together when an outsider dares to challenge their turf.
Wrapped in a bold, eye-catching poster, the roaming van has become a moving invitation: spot it, step inside, and your neighbourhood’s memories might just find their way to millions of screens. It’s storytelling as it should be — raw, rooted, and real.
For Express Entertainment, this isn’t just a marketing campaign — it’s a statement of intent. By meeting people where they live and listening to the stories that shape them, the channel is blurring the line between fiction and reality, paving the way for a new kind of connection with its audience.
The campaign is only the beginning. Soon, those same emotions will come alive on screen through their new TV Drama, in a way that feels lived-in, not manufactured.
So keep your eyes open — the van might be coming to your street next.