Rescue 1122, KMC Fire Brigade, DHA fire services, Clifton Cantonment Board, and the office of the Deputy Commissioner South rushed to the scene and initiated firefighting operations.
Fire tenders from the Saddar fire station were dispatched. Initial reports suggest the fire originated from an ATM installed on the ground floor. Store staff attempted to extinguish the fire, but it spread due to the false ceiling, which significantly contributed to the intensity of the blaze.
Firefighters faced severe difficulties due to heavy smoke, especially in the basement where there was no proper ventilation. To control the fire, rescue teams had to break walls, windows, and doors at multiple points to create access and release smoke.
After nearly 12 hours of continuous efforts involving around 10 fire tenders, along with snorkels, water tankers, and bowsers, the fire was finally brought under control and cooling operations were initiated.
More than 20 employees were safely rescued. Fortunately, no loss of life was reported. However, goods stored on the ground floor and in the basement were extensively damaged.
The building consists of a ground floor and basement used for retail, while the upper two floors are designated for parking. Mayor Murtaza Wahab visited the site twice to inspect the rescue operations and obtain updates from officials. He stated that a citywide fire safety audit is underway and that action has already been taken against non-compliant markets.