Ronaldo enters television as production begins on first series ‘Day 1s’

Cristiano Ronaldo has announced that production has begun on his first television series, ‘Day 1s’, marking a new move into the entertainment industry alongside his football career and business ventures, according to Gulf News.

The 41-year-old Al Nassr forward shared the news in an Instagram post, writing: “Exciting news! Production of my first TV show, Day 1s, has just started. More to come!”

The scripted drama is set in British football and explores the business side of the sport, focusing on power struggles, negotiations and relationships surrounding an elite football agency.

Actor Damian Lewis, known for his roles in Homeland and Billions, will play Stanley Dalton, a prominent football agent at the centre of the story.

Former Arsenal and France forward Thierry Henry and British rapper Dave are also linked to the project, with Henry expected to appear in the series.

‘Day 1s’ is being developed by UR•Marv Studios, an independent production company founded by Ronaldo and British filmmaker Matthew Vaughn.

The partnership was launched in 2025 to explore opportunities in film and television.

Ronaldo is attached to the series as an executive producer and is also expected to make his scripted acting debut.

The project adds television production to the footballer’s business interests, which already include fashion, hospitality and media.